Advertise with GOOD DAMAGE

Reach people who care about tattooing.

GOOD DAMAGE is an independent tattoo magazine from Australia and New Zealand, covering the artists, studios, objects, ideas and communities shaping the industry.

Our readers are tattooers, collectors, studio owners and the wider creative world. They come for the stories and the photography, not a quick scroll. We work with brands that belong in that world.

By the numbersThe market / The magazine
1 in 4Australians now have a tattoo, up from 1 in 5 in 2018.McCrindle, 2020
61%of tattooed Australians have more than one.McCrindle, 2018
46%of Americans aged 30–49 are tattooed.Pew Research Center, 2023
WeeklyA new story every Tuesday since July 2026.GOOD DAMAGE
+763%Instagram followers since launch.60 → 518, Jul–Oct 2026
81.8KInstagram views in our first month.Jul–Aug 2026
17.7Kpeople reached in our first classifieds campaign.Aug–Sep 2026
4.4%click-through on that campaign. The advertiser renewed.Aug–Sep 2026
Who reads GOOD DAMAGEAU / NZ / Global
01Tattoo artistsAcross styles, studios and markets.
02CollectorsPeople who care about the work and its history.
03Studio ownersBuilding businesses and backing their artists.
04IndustryEquipment, supply, events and the trade around it.
05The creative crowdMusic, film, art and everything nearby.

Tattooing sits at the centre of music, film, art and street culture. Our readers are where those worlds meet.

Where your brand can sitOnline / Inbox / Print
PlacementWhere it runsArtwork
Top bannerEvery page, above the stories1456×180 + 640×100 mobile
Homepage blockBeside the lead stories600×500
In-storyInside articles1456×180 + 600×500 mobile
Section pagesEnd of People, Places, The Work and more1456×180 + 600×500 mobile
ClassifiedsJobs and artists list free. Studio space, equipment and businesses are paidListing + photo gallery
NewsletterOne sponsor per sendLogo + one line + link
PrintIssue 01, May 2027. Limited run of 500Positions limited
Every placement is clearly labelled and tracked. You get a monthly report: impressions, reach and clicks.
Beyond adsStories / Events

Sponsored content

We can produce stories with you: product features, equipment, studio collaborations, events. We take these on case by case. It's always marked as sponsored, our editorial standards still apply, and paying doesn't buy good coverage.

Expos & events

Coverage, promotion and on-site collaborations with organisers whose events add something to tattooing.

Featured on GOOD DAMAGESo far
DickfishCelia DunneTachibana Co.Connor CardusLive Art TattooMJ ForrestRainforest & Reef
Advertisers & classifieds
Rats Get Fat PodcastNZ Tattoo & Art FestivalMushin TattooRose & Thorn Tattoo
Who we work withAnd who we don't
01Supply & equipmentMachines, needles, ink, PPE and the gear tattooers use every day.
02Aftercare & skincareProducts that look after the work once it's done.
03StudiosShops looking for clients, artists and guest spots.
04Expos, festivals & exhibitionsTattoo expos, music festivals and art shows with tattooers on the bill.
05Apps & business toolsBooking, accounting and the software that runs a studio.
06Fashion, jewellery & brandsLabels and makers that belong in tattoo culture.
07Health & communityCampaigns that want to reach tattooed Australians.
08Something else?If tattooers would care about it, talk to us.

Not every brand will be the right fit. Readers trust GOOD DAMAGE, and that matters more than filling a space.

Let's talk

Tell us what you're after.

Grab the media kit for rates, or tell us about your brand and ask for our current numbers. We'll tell you straight what's available and whether we're the right fit.

hello@gooddamage.com.au

Sources: McCrindle Research, Tattoos in Australia (2018, 2020). Pew Research Center, 32% of Americans have a tattoo (Aug 2023). GOOD DAMAGE figures from Instagram Insights, Meta Ads Manager and Google Analytics.